Once again, we’re honored to be on the Behance homepage. Bright was featured on Best of Behance.
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Lucky us! Noosh was featured on Best of Behance: Branding
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“Overall, this is an insane amount of work and I really like how Lobster Phone was able to hit different notes for each of the brands. I don’t think any of the logos or packaging are showstoppers but they are all strong and appropriate for the different segments of customers and the different experiences they might be on the market for.” -Armin Vit
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Lucky us! Love Wellness was featured on Best of Behance Graphic Design
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Pre-order your hard copy today! Redesigning Logos is a collection of the best examples of logo redesign: development, process and real examples.
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Brand Talks events bring together the best and brightest minds in design, marketing and branding. Attendees examine the trends impacting their industries and explore real-world strategies from leading brands.
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“The “V” with a heart doubling as lips is clever and memorable. It reads perfectly as a “V” in “LOVE” because it’s such a common word but it also works well on its own as a very abstract face when it’s used as a standalone icon. Overall, it’s a charming, cheerful, and engaging brand update that feels very much in tune with its audience.” - Armin Vit
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International Design Excellence Awards noted for best of illustration and branding on Behance.net
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AIGA Y-24 Brand and custom typeface featured on Behance.net
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"Lobster Phone, however, is all about creating iconic brands with bold personality, which Kristine passionately delivers to her clients.” - Yvonne Leow
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“Once you know the company makes straws and that those straws are made to disappear, there is a great pay-off to the logo as the strikethrough stands in for the colorful straws and the shadow type is metaphorically disappearing.” -Armin Vit
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“I do appreciate the comparison to beauty and cosmetic brands as these do have a scientific vibe to them. And, for the most part, they serve as a subtle texture to the big and bold typography on the packaging, which is nicely laid out and color-coded.” - Armin Vit
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Kristine Arth is the person behind the wonderfully named Lobster Phone, a design studio based in San Francisco that she set up after many years in advertising and marketing.
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“The new logo introduces a more useful monogram that can be more easily resized and repurposed…Overall, it’s an improvement and I like how it feels soft and friendly as a nice antidote to the bravado of Tinder.” -Armin Vit
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“Overall, it’s a definite improvement that adds some visual energy and makes it look like a bona fide local music organization.” -Armin Vit
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The design food chain is broken. We need to question this process and influence the collaboration that should exist with the many parts. Holistic design is an experience that creates a unified emotional, physical, and social connection and when you see the behind the scenes you can grasp the effect of what you can do. “Holistic design, it’s the future!”
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“The new logo maintains the most recognizable aspect of the logo in the angled red band but cleans out all the peaks and valleys and introduces a bold condensed wordmark that is far more proprietary. The wordmark reminds me a little of The Sopranos’ logo so I subconsciously see it as more bad-ass.” -Armin Vit
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