Client: Cresco Labs, Good News
Location: Chicago
Industry: Cannabis
Website: www.crescolabs.com
Our Role:
+ Creative Direction
+ Visual Identity
+ Web Design and Development
+ Packaging
+ Creative Strategy
+ Brand Strategy
+ Brand Messaging
+ Naming
+ Campaigns
Industrial Design:
MNML Design Studio
It’s so good.
Cannabis is recreational. That means we’re allowed to have some fun with it. Good News celebrates the recreational side of weed with every aspect of the brand. The smiling logo speaks for itself – a motif that extends across the brand, with eyes that change to show what type of high each product provides. Derived from Flama typeface, the custom wordmark is playful and bold, bubbly but professional. Unlike brands that work to educate consumers, Good News knows you already know, and just wants you to have some fun with it. With product names like ‘Friyay,’ ‘Me Time,’ ‘Brunch,’ and ‘Vegas,’ the product hierarchy is all about the good time you’re about to have. It’s a brand built around a smile. Life is hard enough – we could all use some good news to cheer us up.
Kind words
“It’s rare to find a team that can have so much passion and conviction for an idea, and yet be so willing to change directions or re-think an approach on a dime. It requires a collective confidence in knowing that the creative well is deep and that there’s always another way to crack the code.”