Client: Good News for Cresco Labs
Location: Chicago
Industry: Cannabis
Website: https://www.wearegoodnews.co
Our Role:
+ Creative Direction
+ Visual Identity
+ Web Design and Development
+ Packaging
+ Creative Strategy
+ Brand Strategy
+ Brand Messaging
+ Naming
+ Campaigns
Industrial Design:
MNML Design Studio
It’s so good.
Good News celebrates the fun side of cannabis with a playful and bold brand identity. The smiling logo, derived from the Flama typeface, features eyes that change to reflect the type of high each product provides. Unlike educational brands, Good News assumes you’re already informed and focuses on enjoyment. With product names like ‘Friyay,’ ‘Me Time,’ ‘Brunch,’ and ‘Vegas,’ the brand emphasizes the good times ahead. Built around a smile, Good News aims to cheer you up in a tough world.
Kind words
“It’s rare to find a team that can have so much passion and conviction for an idea, and yet be so willing to change directions or re-think an approach on a dime. It requires a collective confidence in knowing that the creative well is deep and that there’s always another way to crack the code.”