Client: Hoptonic
Location: Berkeley, California
Industry: Beverage
Website: https://www.hoptonictea.com
Our Role:
+ Logo
+ Visual Identity
+ Design Strategy
+ Packaging
+ Creative Direction
+ Digital & Social
+ Collateral
+ Events & Campaign
Better Earth & Better You.
Hoptonic is an innovative brand offering a unique beverage experience: craft brewed sparkling tea with delicate hints of hops. This refreshing blend bridges traditional teas and modern craft beverages. Our custom wordmark reflects Hoptonic’s elegance and modernity, while the brand icon embodies the essence of Hoptonic. Featuring blooming tea leaves wrapping around a hoppy bud with effervescent sparkles, the icon symbolizes the harmonious blend of our botanical ingredients.
The rebrand of Hoptonic boosted shelf presence and attracted investor interest, enabling nationwide distribution. Initially available in select Berkeley, California stores, Hoptonic’s rebrand gained popularity and is now proudly stocked in Whole Foods and Sprouts nationwide.