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Client: Tovala
Location: Chicago
Industry: Tech/Food
Website: www.tovala.com

Our Role:
+ Art Direction
+ Creative Direction
+ Visual Identity
+ Web Design and Development
+ Packaging
+ Creative Strategy
+ Brand Strategy
+ Brand Messaging
+ Naming
+ Campaigns
+ Environment


Photography:
Audrey Ma

It’s time for Tovala.

Tovala is the only service to offer their own WiFi-enabled smart oven that knows what each unique meal is and easily cooks is to perfection. While Tovala’s old brand communicated the idea of cooking, the visual identity wasn’t enough to show the true value of the brand: time saved, time well spent, time to do the things you love without sacrifice.

The Tovala wordmark is a custom serif, balancing warmth and precision. The ’t’ and ‘v’ act like a knife that cuts both your food and your time, while the flat crossbars mimic tick marks in the Tovala time icon. The new visual identity is simple and clear, so that their main offering of time resonates more than just the food or oven itself.

We consolidated the physical packaging to offer a simplified solution to the meal kit components and I created a color coded system to differentiate meal categories so it was easier to select, organize and distribute meals. Fresh photography and a new website was designed to complete the brand.

 
 

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Kind words

 
We’re SUPER excited with how everything turned out and have already gotten lots of compliments. Also exciting to see that the new site is outperforming the old site, which is really encouraging. We’re grateful for all of the thinking, creativity, and hard work you put in to help us get here!
— Lesley Butler, CMO, Tovala