“I do appreciate the comparison to beauty and cosmetic brands as these do have a scientific vibe to them. And, for the most part, they serve as a subtle texture to the big and bold typography on the packaging, which is nicely laid out and color-coded.” - Armin Vit
Read More“The new logo maintains the most recognizable aspect of the logo in the angled red band but cleans out all the peaks and valleys and introduces a bold condensed wordmark that is far more proprietary. The wordmark reminds me a little of The Sopranos’ logo so I subconsciously see it as more bad-ass.” -Armin Vit
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