Playful, effective SAT prep

Linus is on a mission to make SAT prep fun, free, and effective. By blending science with a game-like experience, it helps students boost scores, build confidence, and unlock better futures—at no cost.

We created a vibrant identity with Linus, the banana slug mascot, doubling as the lowercase “l” in the custom logotype. The color palette, inspired by nature, adds energy to the brand, while the friendly letterforms reflect Linus’s approachable personality. Supporting characters embody different high school archetypes, adding personality and relatability to the experience. These characters, alongside the mascot, create an engaging and memorable SAT prep journey.