The oft-cited statistic that only 0.1%1 of creative agencies are founded by women is a murky data point, routinely stated without attribution or verified sources. More egregious, it fails to account for a growing new reality: solo ventures are on the rise.
Read More“Overall, this is an insane amount of work and I really like how Lobster Phone was able to hit different notes for each of the brands. I don’t think any of the logos or packaging are showstoppers but they are all strong and appropriate for the different segments of customers and the different experiences they might be on the market for.” -Armin Vit
Read More“The “V” with a heart doubling as lips is clever and memorable. It reads perfectly as a “V” in “LOVE” because it’s such a common word but it also works well on its own as a very abstract face when it’s used as a standalone icon. Overall, it’s a charming, cheerful, and engaging brand update that feels very much in tune with its audience.” - Armin Vit
Read More“Once you know the company makes straws and that those straws are made to disappear, there is a great pay-off to the logo as the strikethrough stands in for the colorful straws and the shadow type is metaphorically disappearing.” -Armin Vit
Read More“I do appreciate the comparison to beauty and cosmetic brands as these do have a scientific vibe to them. And, for the most part, they serve as a subtle texture to the big and bold typography on the packaging, which is nicely laid out and color-coded.” - Armin Vit
Read MoreKristine Arth is the person behind the wonderfully named Lobster Phone, a design studio based in San Francisco that she set up after many years in advertising and marketing.
Read More“The new logo introduces a more useful monogram that can be more easily resized and repurposed…Overall, it’s an improvement and I like how it feels soft and friendly as a nice antidote to the bravado of Tinder.” -Armin Vit
Read More“Overall, it’s a definite improvement that adds some visual energy and makes it look like a bona fide local music organization.” -Armin Vit
Read More“The new logo maintains the most recognizable aspect of the logo in the angled red band but cleans out all the peaks and valleys and introduces a bold condensed wordmark that is far more proprietary. The wordmark reminds me a little of The Sopranos’ logo so I subconsciously see it as more bad-ass.” -Armin Vit
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