2016 Brand New Conference: A non-jargon-y nor pretentious promotion of holistic design

The design food chain is broken. We need to question this process and influence the collaboration that should exist with the many parts. Holistic design is an experience that creates a unified emotional, physical, and social connection and when you see the behind the scenes you can grasp the effect of what you can do. “Holistic design, it’s the future!”

Conference, Public SpeakingKristine ArthSeptember 22, 2016branding, brand new, public speaking, fuseproject, holistic design, keynote speaker

Walk this Whey

“The new logo maintains the most recognizable aspect of the logo in the angled red band but cleans out all the peaks and valleys and introduces a bold condensed wordmark that is far more proprietary. The wordmark reminds me a little of The Sopranos’ logo so I subconsciously see it as more bad-ass.” -Armin Vit

reviewedKristine ArthFebruary 4, 2016branding, designer, Kristine arth, armin vit, brand new, Rivella, rebrand, packaging