To Wear is Human

reviewedKristine ArthFebruary 23, 2022rebrand, branding, loliware, sustainability

A Light at the End of the Bracket

reviewedKristine ArthAugust 23, 2021rebrand, branding, loliware, sustainability

A conversation with Kristine Arth, Lobster Phone & Cory Rothschild, Cresco Labs

reviewedKristine ArthAugust 17, 2021rebrand, branding, loliware, sustainability

Stir the Pot

“Overall, this is an insane amount of work and I really like how Lobster Phone was able to hit different notes for each of the brands. I don’t think any of the logos or packaging are showstoppers but they are all strong and appropriate for the different segments of customers and the different experiences they might be on the market for.” -Armin Vit

reviewedKristine ArthMay 5, 2021rebrand, branding, loliware, sustainability

Wellness Actually

“The “V” with a heart doubling as lips is clever and memorable. It reads perfectly as a “V” in “LOVE” because it’s such a common word but it also works well on its own as a very abstract face when it’s used as a standalone icon. Overall, it’s a charming, cheerful, and engaging brand update that feels very much in tune with its audience.” - Armin Vit

reviewedKristine ArthMarch 11, 2020branding, logo design, rebrand

Best of Behance: Branding & Illustration

International Design Excellence Awards noted for best of illustration and branding on Behance.net

Noted, artist featureKristine ArthJanuary 3, 2020branding, rebrand, logo

The Last Straw

“Once you know the company makes straws and that those straws are made to disappear, there is a great pay-off to the logo as the strikethrough stands in for the colorful straws and the shadow type is metaphorically disappearing.” -Armin Vit

reviewedKristine ArthApril 5, 2019rebrand, branding, loliware, sustainability

Bad to the Bone...Broth

“I do appreciate the comparison to beauty and cosmetic brands as these do have a scientific vibe to them. And, for the most part, they serve as a subtle texture to the big and bold typography on the packaging, which is nicely laid out and color-coded.” - Armin Vit

reviewedKristine ArthFebruary 28, 2019rebrand, branding, logo design, packaging, illustration

The Heart of the Matter

“The new logo introduces a more useful monogram that can be more easily resized and repurposed…Overall, it’s an improvement and I like how it feels soft and friendly as a nice antidote to the bravado of Tinder.” -Armin Vit

reviewedKristine ArthJanuary 8, 2019rebrand, branding, logo design

Tipping the Scale

“Overall, it’s a definite improvement that adds some visual energy and makes it look like a bona fide local music organization.” -Armin Vit

reviewedKristine ArthAugust 25, 2017rebrand, branding, logo design, san francisco

Walk this Whey

“The new logo maintains the most recognizable aspect of the logo in the angled red band but cleans out all the peaks and valleys and introduces a bold condensed wordmark that is far more proprietary. The wordmark reminds me a little of The Sopranos’ logo so I subconsciously see it as more bad-ass.” -Armin Vit

reviewedKristine ArthFebruary 4, 2016branding, designer, Kristine arth, armin vit, brand new, Rivella, rebrand, packaging