About the Founder
Founded by Kristine Arth in 2018, Lobster Phone builds memorable identities, turning big ideas into brands you can't ignore.
Named one of the top design studios for startups by TechCrunch, the studio has earned global recognition. Kristine has won awards from Red Dot to The Dieline, judged The One Show and SOTA, and spoken at AIGA, Brand New, and Adobe.
Before Lobster Phone, Kristine built the brand practice at fuseproject under Yves Béhar, leading global identity work for PayPal, Nivea, and SodaStream, plus startups like Jawbone and Loliware.
How we work
Everything starts with strategy
Before we touch a pixel, we get clear on who you are, what you stand for, and how you're different. That clarity becomes the foundation for everything: naming, visual identity, packaging architecture, how you show up in the world.
We value partnership over process
We only take on projects we’re genuinely excited about, which means when we say yes, we’re all in. You’ll have our full attention, honest feedback, and a partner who cares about your brand as much as you do.
We build brands to last and adapt
The brands we build are designed for right now and five years from now. They’re rooted enough to feel consistent, but flexible enough to grow with you as your business evolves.