For Nature. From Nature.

PHOAM LABS™ is a zero-waste foam company on a mission to build a sustainable future with PHOAM™, a bio-based solution made without compromise. We collaborated with founder Dundee Butcher and her team to refresh the brand and develop an identity that embodies their commitment to sustainability. The wordmark draws inspiration from the block-shaped PHOAM products, with custom letterforms reflecting the foam’s pliability. Its minimalist, technical design stands out in the floral industry, emphasizing the company’s innovative approach to creating sustainable products.