“Overall, this is an insane amount of work and I really like how Lobster Phone was able to hit different notes for each of the brands. I don’t think any of the logos or packaging are showstoppers but they are all strong and appropriate for the different segments of customers and the different experiences they might be on the market for.” -Armin Vit

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“Once you know the company makes straws and that those straws are made to disappear, there is a great pay-off to the logo as the strikethrough stands in for the colorful straws and the shadow type is metaphorically disappearing.” -Armin Vit

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