Client: ThreeFlow
Location: Chicago
Industry: Insurance Tech
Website: www.threeflow.com
Our Role:
+ Brand Strategy
+ Visual Identity
+ Messaging
+ Naming
+ Web Design
+ Creative Direction
+ Illustration
Find your flow.
We collaborated with WatchTower Technologies to transform them into ThreeFlow! The name ThreeFlow represents their mission to advance, accelerate, and humanize the insurance industry. Ultimately they connect people, systems, and information through modern technology. After a full strategy and name refresh, we created a custom drawn logo featuring san-serif letterforms with a higher x-height convey a feeling of clarity, cheeriness and approachability. The ligatures create further flow and connection throughout the mark while the lowercase w also doubles as a number 3.
Kind words
“As a marketing team of one, the idea of a complete rebrand and possible name change was daunting. Fortunately, I was introduced to Lobster Phone. They came in excited to learn everything about our industry, company, team, and product. They brought out our best ideas and brought to life a brand strategy that is truly differentiated in our market. Anyone would be lucky to work with them!”