Client: Loliware
Location: New York City
Industry: Seaweed Technology
Website: www.loliware.com
Our Role:
+ Art Direction
+ Creative Direction
+ Visual Identity
+ Web Design and Development
+ Packaging
+ Creative Strategy
+ Brand Strategy
+ Brand Messaging
+ Campaigns
Photography:
Felipe Cuartas
Marla Tomorug
Designed to disappear.
LOLIWARE, a pioneer in seaweed technology, developed the world’s first edible bioplastic straw to replace single-use plastics. To launch this groundbreaking product, we crafted a brand that embodies their mission and global potential. The bold identity positions LOLIWARE as more than just a product—it’s a movement. The wordmark was intentionally “designed to disappear,” reflecting the ethos of the product itself. The brand is designed to stand out, unite people behind a cause, and inspire a shift in consumer behavior to help change the world.
Kind words
“Aside from being a complete design genius, Kristine is one of the most hard-working, efficient, dedicated & committed design professionals we’ve ever worked with. We trust her implicitly.”