Designed to disappear

LOLIWARE, a pioneer in seaweed technology, developed the world’s first edible bioplastic straw to replace single-use plastics. To launch this groundbreaking product, we crafted a brand that embodies their mission and global potential. The bold identity positions LOLIWARE as more than just a product—it’s a movement. The wordmark was intentionally “designed to disappear,” reflecting the ethos of the product itself. The brand is designed to stand out, unite people behind a cause, and inspire a shift in consumer behavior to help change the world.