Client: Eva Technology
Location: Mexico City
Industry: Tech/Healthcare
Website: www.evatech.co
Our Role:
+ Art Direction
+ Creative Direction
+ Visual Identity
+ Web Design and Development
+ Packaging
+ Brand Strategy
+ Brand Messaging
+ Naming
+ Campaigns
+ Environment
Photography:
Felipe Cuartas
The first to find a better way.
Meet Eva, a Women’s Health Technology Company Making The Bra That Senses Breast Cancer. We collaborated with Julián Ríos, founder and CEO, to create the full brand expression for Eva.
After creating a full brand strategy, product naming and brand pillars, we created a custom wordmark, icon and brand identity to reflect Eva’s unique technology. The Bra™ is the first intelligent, portable, and non-invasive wearable designed to detect abnormalities in the thermal patterns of the breast, an indicator for the possible presence of breast cancer. After launching their first three clinics, Eva has achieved a 117% month-over-month growth in clinical users, continuing to help empower women in a safe and friendly environment.
Kind words
“Kristine is what every person dreams of in a design partner to give your brand a soul and heart. She has an amazing ability to take complex ideas and turn them into art, communicating them in a simple, yet powerful and beautiful way. She was instrumental in our transition from a medical and cold brand into a much more user-focused branding, this helped us increase by 177% the amount screened patients with our breast cancer detection technology (4500 total patients enrolled in trials).”