Wellness Actually

“The “V” with a heart doubling as lips is clever and memorable. It reads perfectly as a “V” in “LOVE” because it’s such a common word but it also works well on its own as a very abstract face when it’s used as a standalone icon. The colors for the logo are spot on with a combination of a strong dark blue, a soft peach, and a bright red. In the non-packaging applications I like how the logo can turn into a stamp. The old packaging, like the logo, was fine, with a decent type system and clear information. The new packaging retains the colorful bottles and updates the design with more focus on the product names and accompanying icons in a layout that’s crisp and attractive. The darker stamp version of the logo looks great here too, getting out of the way but still very present and noticeable. Overall, it’s a charming, cheerful, and engaging brand update that feels very much in tune with its audience.” - Armin Vit