Shift The Narrative.

We collaborated with Russell & Ciara Wilson to design a gender neutral apparel brand. Human Nation is part of the House of LR&C. Russell Wilson, Ciara Wilson, and Christine Day (of Lululemon) founded Human Nation as a way to democratize retail and build a co-op of customers, members, and game changers who are moving the world together. HLRC makes versatile products for every body. They are a new concept in retail aiming to to positively impact one billion lives by creating a company formed on radically inclusive product innovation. In the spirit of accessibility, Human Nation will be available at Kohl’s, Nordstrom, Revolve and Amazon.

The Human Nation identity was designed to be systematic and flexible. Like our clothing, our wordmark has the ability to stretch, move, and shift without losing recognition and form.