Client: Dear Francis,
Location: Portland
Industry: Beverage
Website: dearfranciscoffee.com
Our Role:
+ Logo
+ Visual Identity
+ Brand Strategy
+ Labels & Packaging
+ Illustration
+ Animation
A Love Letter to San Francisco.
As longtime owners of a beloved San Francisco café, Dear Francis was born from a love of the café experience, daily conversations, and connections made over a cup of coffee. The visual identity was inspired by vintage Vanity Fair lettering, evoking a sense of joy, connection, and modernity. The palette is rich, warm, and earthy, giving each bag of coffee its own signature color that harmonizes with the colorful and dynamic wordmark. Dear Francis is on a mission to source, roast, and ship fresh coffee delivered directly to your doorstep, making your day a little better.
Kind words
“We absolutely LOVE Dear Francis! Thank you for going the extra mile with our project and leaving us with such versatile assets.”