Client: Bright
Location: Virtual (California)
Industry: Online Education
Website: www.brightlive.com
Our Role:
+ Brand Strategy
+ Brand Messaging
+ Logo + Wordmark
+ Brand Identity
+ Custom Font
+ Collateral Applications
+ Brand Guide
Igniting Possibility.
Bright™ is a place for live conversations that offer a steady flow of [moments} leading to lasting impressions that spark an upward spiral in the world. Bright sessions enable two-way conversations, the passing of knowledge, and the wisdom that will open your mind to content you never knew existed and might just change your life.
We brought meaning to Bright by creating a unique [B} icon. Brackets are naturally used to enclose words intended to clarify meaning, provide a brief explanation, or to help integrate a quote into the writer's sentence. We use this bracket to enhance our headlines and create brand equity beyond our icon.