Client: Lita by Ciara
Location: Seattle
Industry: Apparel
Website: www.litabyciara.com
Our Role:
+ Logo
+ Visual Identity
+ Custom Font
+ Web Design
+ Packaging
+ Photography Art Direction
+ Campaign
+ Creative Direction
Love Is The Answer
LITA by Ciara™ is a ready to wear collection inspired by Ciara's passion for design built over the years, coupled with her iconic red-carpet moments and signature, effortless tomboy chic style. Built on the belief that ‘Love is the Answer’ (LITA), the new consciously created line brings to life the notion that consumers shouldn't have to choose between sustainability and fashion.
LITA features prints that embody the spirit of the rare and beautiful cheetah, as an ode to Ciara’s fashion identity. This bold and classic pattern, paired with our custom (LITA) font, thoughtfully brings signature pieces to life in the collection and ultimately embodies the sexy and sophisticated aesthetic of its muse – Ciara. The full collection is exclusively available for purchase online, in University Village Seattle and at Nordstrom stores nationwide.