Love yourself well.

When Lo Bosworth developed Love Wellness, her goal was to offer all-natural remedies for common women’s health issues. The brand, reflecting Lo’s joyous, playful, and driven personality, needed to be fun and friendly while clearly conveying product benefits. Inspired by a late 1930s art deco type specimen, we created custom, playful, and expressive letterforms for the logo. The ‘V’ in the logo was designed as a face with lips to kiss and talk, tying into the brand’s illustrative style. Each product features quirky names, corresponding illustrations, and unique color combinations, giving Love Wellness a distinctive look. Launching in ULTA stores nationwide and online, Love Wellness has made a significant impact, even taking over Times Square for its debut. We’re thrilled to have helped make women’s health more approachable and beautiful.