Client: Orb
Location: San Francisco
Industry: Health/Technology
Website: https://www.orbmonitor.com
Our Role:
+ Creative Direction
+ Visual Identity
+ Packaging
+ Creative Strategy
+ Brand Messaging
+ Campaigns
+ Environment
Know Your World.
Orb is the world’s fastest, smallest, and most affordable microbiological detection device. This patent-pending, non-invasive photon-based system requires no training, no lab, and no reagents, making instant bacterial monitoring a reality.
The Orb logo, inspired by Earth and its makeup, uses geometric shapes that are both technical and slightly varied like bacteria. We designed a flexible identity system, featuring photography of places where Orb is used, paired with custom macro-bacteria illustrations and a varied color palette for product backgrounds and super graphics.