Client: Dr. Kellyann
Location: Birmingham, Michigan
Industry: Health & Wellness
Website: https://drkellyann.com
Our Role:
+ Creative Direction
+ Visual Identity
+ Packaging
+ Brand Strategy
+ Brand Messaging
+ Naming
+ Campaigns
Simple solutions for healthy living.
We worked with Dr. Kellyann to reposition their brand strategy and develop a new brand identity that reflects both her expertise and her passion for health, with full packaging re-design for her product line in advance of a nation-wide CVS rollout. The colors and shapes directly reflect the flavor and contents, with a pattern-based system that can be flexible for any product they may release in the future. The system is iconic, scalable, and most importantly, fun – moving Dr. Kellyann’s brand into a broader market without losing its authentic roots.
Kind words
“Comprehensive rebrand of packaging and identity and did so on expedited basis. She has also gone well beyond rebrand in developing go-to-market strategy. Recently developed a brand from scratch in time for retail entry in a new category.”