Celebrate without the regrets

VERSE is a zero-proof cocktail mixer brand built for people who want the ritual of nightlife and the reality of feeling good tomorrow. It takes the energy of celebration and reroutes it into something cleaner, sharper, and still a little dangerous in the best way.

The identity leans into motion. The custom wordmark hits crisp and modern, and the angled parallelogram acts like a visual cue for forward momentum. The color system does the talking fast, with high-contrast flavor hues so every SKU reads instantly.

Packaging turns the whole thing into an object you want to hold. Tall, sculptural custom designed bottles, a gradient fade that feels like lights shifting at midnight, and a directional pattern that builds rhythm across the lineup. It extends seamlessly into gift boxes, shipping, ads, and social templates so VERSE shows up everywhere with the same energy: bold, luxe, and ready for the night.