Love yourself well

When Lo Bosworth created Love Wellness, the mission was clear: make over-the-counter, all-natural support for common women’s health issues feel approachable, easy to understand, and actually nice to buy. The original design blended into the aisle. The rebrand brought the “love” back to the front, while sharpening hierarchy so shoppers can find what they need fast and without shame.

The identity takes cues from a late-1930s Art Deco type specimen, reworked into custom lettering that feels chunky, friendly, and instantly ownable. The mark carries the brand’s signature wink, and the overall system balances fun with clarity so education never feels clinical.

The result is a brand presence that feels more like a confident friend than a lecture, built to reduce stigma, simplify choices, and help women own their health.