It’s so good
Good News is a recreational cannabis brand built around one idea: the moment you feel it, you should smile. We led the full project, from naming and concept through identity and packaging, creating a world that celebrates the fun side of cannabis and keeps the experience simple.
The wordmark is bold, bubbly, and unmistakably upbeat, paired with a smiling icon that becomes the brand’s signature. The face evolves across the line, with shifting eyes that signal the kind of high you are in for, turning product effects into instant visual shorthand. Packaging leans into that same clarity and joy, with a hierarchy based on the good time ahead.
With product names like Friyay, Me Time, Brunch, and Vegas, Good News meets you where you are. You already get it. This brand just hands you the good part.
Client:
Good News by Cresco Labs
Chicago, IL
Our Role:
Brand Strategy
Brand Concept
Logo & Visual Identity
Labels & Packaging
Brand Messaging
Digital Assets
Campaign
“It’s rare to find a team that can have so much passion and conviction for an idea, and yet be so willing to change directions or re-think an approach on a dime. It requires a collective confidence in knowing that the creative well is deep and that there’s always another way to crack the code.”
