Éthically sourced and socially conscious
Through collaboration with Éthi, we created a brand identity that embodies their inclusivity and social consciousness ethos. Our design approach focused on elegance and understatement, with a warm earthy color palette evoking sustainable living. Our custom wordmark is refined with subtle contrast, creating a clean, modern, and sophisticated yet approachable aesthetic. The branding effort reflects Éthi's mission to provide a platform for ethically sourced, sustainable, and socially conscious brands, appealing to quality-conscious, curated lifestyle consumers.
Client:
Ethi
Melbourne
Our Role:
Design Strategy
Logo & Visual Identity
Labels & Packaging Systems
Brand Messaging
Digital Assets
“You are amazing and we are so grateful for all your help on getting Éthi started.”